About the Role:
As a Market Research Specialist at Canar, you will play a key role in shaping our business strategy by providing actionable insights into market trends, customer behaviour, and competitive dynamics. You will design and execute research studies, analyse data, and present findings to help drive decision-making across the organization.
Key Responsibilities:
● Conduct primary and secondary research to gather data on market trends, customer preferences, and competitor activities.
● Design and implement surveys, focus groups, and interviews to collect qualitative and quantitative data.
● Analyze data using statistical tools and software to identify patterns, trends, and insights.
● Prepare detailed reports and presentations to communicate findings to stakeholders.
● Monitor industry developments and provide regular updates on market conditions.
● Collaborate with cross-functional teams to support product development, marketing campaigns, and business strategies.
● Stay up-to-date with the latest research methodologies and tools.
Qualifications:
● Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field.
● 2+ years of experience in market research, data analysis, or a similar role.
● Proficiency in research tools and software (e.g., SPSS, Tableau, Google Analytics).
● Strong analytical skills with the ability to interpret complex data.
● Excellent communication and presentation skills.
● Detail-oriented with strong organizational and time management skills.
● Ability to work independently and as part of a team.
Why Join Canar?
● Impact: Your work will directly influence Canar’s strategic decisions and growth.
● Innovation: Be part of a team that values creativity and cutting-edge solutions.
● Growth: Access to professional development opportunities and career advancement.
● Culture: Work in a collaborative, inclusive, and supportive environment.